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Pixeltree

Free tool

PDP grader.

An 18-point audit of your product detail page covering imagery, variant UX, trust, description quality, mobile, and structured data. Yes/no answers, saved locally, with a letter grade at the end.

Self-assessment

Score: 0/100

0 of 18 answered

F
  1. 01Hero image is high-resolution, on-brand, and shows the product in use or with scale reference.
  2. 02Gallery includes lifestyle, detail, scale, and back-of-pack shots (not just front view).
  3. 03Variant selector (size, color) is visible above the fold with clear selected state.
  4. 04Primary add-to-cart button is above the fold on both desktop and mobile.
  5. 05Price, discount, and any subscription option are visible without scrolling.
  6. 06Reviews or ratings are visible above the fold with star count and review total.
  7. 07Trust badges or guarantees (returns, warranty, made-in) appear near the buy box.
  8. 08Shipping cost and delivery estimate are visible before checkout.
  9. 09Returns policy is linked from the product page, not buried in the footer.
  10. 10Description answers the top three buyer questions with skimmable structure.
  11. 11Product-level FAQ block addresses objections (fit, care, compatibility).
  12. 12UGC or customer photos appear somewhere on the page.
  13. 13Page is optimized for mobile, with tap targets, legible type, and no horizontal scroll.
  14. 14Size chart or fit guide is accessible in one tap, if product is apparel or footwear.
  15. 15Tech specs, ingredients, or materials are easy to find, if the category demands it.
  16. 16Cross-sell or bundle block appears below the fold with relevant products.
  17. 17Sticky add-to-cart bar appears on mobile scroll.
  18. 18Product schema markup is implemented with price, availability, and aggregateRating.

How to use this

Pick your top-selling PDP, not the newest one. Open it on a phone and a laptop side by side as you answer. Mobile catches half the issues desktop hides. Answers persist in your browser, so you can close the tab and come back.

When you finish, rerun the audit on the worst-performing PDP of your top ten by traffic. The gap between the two pages is usually where the fastest wins live.

How we score

Each question carries equal weight unless noted. Yes answers count toward a 100 point total. 90 and up is an A, 75 to 89 is a B, 60 to 74 is a C, 40 to 59 is a D, and anything below 40 is an F. The letter matters less than the specific "no" answers, which are your to-do list.

A few questions are category-gated (size chart, tech specs). If they do not apply, answer yes by default so the score is not penalized for a non-issue.

Limitations

This is a structural audit, not a qualitative review. A PDP can score an A with mediocre photography or weak copy that still leaks conversion. Use it as a floor check before any creative revamp.

The grader does not measure page speed, Core Web Vitals, or accessibility. Pair it with the ADA quick scan and a Lighthouse run to cover those angles.

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