Consulting + Audits
Expert ecommerce consulting when you do not need full execution.
Strategic audits, stack reviews, and growth-diagnostic engagements. Most useful for brands with in-house teams that need outside perspective, or pre-seed founders planning their first real ecom build.
- 72 hrs
- typical audit turnaround
- Flat fee
- not hourly guesswork
- Written
- not just a call
When consulting is the right move (and when it is not).
- You have an in-house ecom team but need an outside opinion before a big decision (replatforming, agency switch, retainer hiring).
- You are pre-launch and want to make sure your stack, process, and first 90 days are not going to produce avoidable scar tissue.
- You have a specific diagnostic question (why is conversion flat, why is paid not scaling, why is the site slow) and want one team to look at it holistically.
- Not ideal if you need someone to execute. Then a retainer or a project is the right fit.
What's included
What we actually do.
Tech stack audit
- Full review of your Shopify, WooCommerce, or other platform setup
- App, plugin, and third-party audit (cost + bloat + consolidation opportunities)
- Hosting, performance, and Core Web Vitals review
- Tracking and analytics audit (GA4, Klaviyo, ad platforms, server-side)
- Written 20 to 30 page deliverable with prioritized fixes
Funnel audit
- Top-of-funnel source analysis (SEO, paid, social, referral)
- Landing page to PDP to cart to checkout flow review
- Heatmap and session replay sampling
- Email and post-purchase lifecycle review
- Written report with ranked conversion leverage points
Growth strategy session
- 90-minute working session with your team
- 90-day, 6-month, and 12-month roadmap output
- Budget allocation recommendations across channels
- Hiring versus outsourcing recommendations
- Follow-up written summary within 72 hours
Pre-launch advisory
- Stack and vendor selection guidance
- Initial product, brand, and positioning review
- Launch week logistics and channel plan
- First 90 days priorities mapped
Second-opinion engagements
- Review of another agency's proposal before you sign
- Review of an in-house replatform plan
- Review of a retainer fee structure for fairness
- Honest read on whether you are being well-served
What a written deliverable looks like
- Executive summary for stakeholders
- Prioritized recommendations with revenue impact estimates
- Loom walkthrough of the document attached
- 30-minute follow-up call included within 30 days
How we work
Our process.
- 01
Scoping call
30 minutes at no charge. We make sure consulting is the right fit versus a retainer or project. If it is not, we will tell you.
- 02
Audit or session
We execute the agreed scope. Written deliverable plus Loom walkthrough within the agreed window.
- 03
Follow-up
30-minute follow-up call 2 to 4 weeks later to answer implementation questions. Optional ongoing monthly touchpoints if useful.
Questions we hear most.
Sales calls are free and designed to sell. Consulting is paid and designed to give you actionable insight whether you hire us afterward or not. Most of our consulting clients never become retainer clients, which is fine, because the engagement paid for itself on its own.
No. We stick to ecom operations, tech stack, growth, and commercial strategy. For brand we will refer you to two or three brand studios we trust.
Yes, for advisor-on-retainer clients. Ad-hoc meeting attendance is billable separately.
Then we prioritize what is high-impact and affordable versus high-impact but expensive. Every audit we deliver includes a pragmatic path, not a dream-state wishlist.
Yes. Mutual NDA is standard for any audit work. We also never use client data in case studies without explicit written permission.
Related services
Let's see if we're a fit.
15 minutes. We'll tell you whether this service is the right call for where you are — and if not, we'll name what is.
Book a 15-min call