Paid Ads
Paid ads for boutique ecom brands, without the black-box reporting.
We run Meta, Google, and TikTok ads for Shopify and WooCommerce brands from $20K to $500K per month in revenue. Real creative iteration, real attribution, and a dashboard you can actually read.
- 2.8x
- avg blended ROAS
- Weekly
- creative iteration
- Fixed fee
- not percentage of spend
Why most paid-ads agencies fail small ecom brands.
- They charge 15% of ad spend, which means they benefit from you spending more whether it works or not.
- They recycle the same three Canva templates across every client and call it creative strategy.
- They refuse to talk about blended CAC because the cohort-level numbers make their in-platform ROAS look silly.
- They are optimized for agencies-at-scale operations, not for boutique brands that need per-brand creative thought.
What's included
What we actually do.
Meta Ads (Facebook + Instagram)
- Full account audit and restructure if existing
- Advantage Plus shopping campaigns paired with manual testing structure
- Creative testing framework: 3 new angles per week minimum
- UGC-style ad scripting and briefing (we do not film, we brief your creators)
- Retargeting, lookalike audiences, exclusion audiences
- Conversion API setup for post-iOS tracking recovery
Google Ads + Shopping + PMax
- Merchant Center feed audit and optimization
- Performance Max with proper asset group structure
- Standard Shopping for tighter control when PMax underperforms
- Branded search with SKAG structure to protect margin
- YouTube retargeting for warm audiences
- Negative keyword and placement hygiene weekly
TikTok Ads
- Spark Ads running on your best-performing organic posts
- Creator partnership briefings for UGC
- Hook-first ad structure tuned for TikTok attention curves
- Incrementality testing since TikTok attribution is notoriously loose
Creative and copy
- Ad copy variants tied to angle and audience, not just A/B tweaks
- Static image, carousel, UGC video, static video briefs
- Landing page or PDP recommendations when ad CTR is strong but conversion lags
- Monthly creative audit: what won, what lost, what is worth repeating
Tracking and attribution
- Server-side tracking (Conversion API, GA4, Elevar or server Tag Manager)
- Post-purchase survey for self-reported attribution
- Blended MER and MER-by-channel reporting
- Shopify or Woo native reporting cross-referenced with ad platforms
Reporting and comms
- Monday morning scorecard every week
- Loom walkthrough every Friday, not a dashboard PDF
- Slack or email access to your account manager
- Monthly strategy session looking at the next 30 days
How we work
Our process.
- 01
Audit + scope
Two-week paid audit of your existing accounts, creative, tracking, and attribution. Flat fee. We tell you what is broken and whether we are the right team.
- 02
Ramp (weeks 1 to 6)
Account structure rebuild, tracking hardening, first 12 creative concepts tested. Budget scales only when signals warrant.
- 03
Scale and iterate
Monthly creative refresh, quarterly strategy review, ongoing incrementality testing to validate channel-level MER.
Questions we hear most.
Percent-of-spend incentives misalign the agency with the client. When we make the same fee whether you spend $40K or $400K, we can tell you honestly when to pull budget instead of pushing for more.
We recommend $8K per month minimum across Meta and Google for meaningful signal. Below that, we would recommend getting SEO and email flows working first since paid can't carry a brand alone at low spend.
We brief and direct creative, including UGC creator briefs and static ad concepts. We do not film video in-house. For filmed content we either brief your team or partner with one of two video production shops we trust.
Conversion API server-side, post-purchase survey for self-reported attribution, blended MER as the truth metric, incrementality tests on meaningful segments. In-platform ROAS is a directional signal, not the truth.
Yes. We do a lot of consulting and creative-only retainers for brands that have media buyers but need outside creative or strategy. Cleanest split is we do creative strategy and they execute.
Related services
Let's see if we're a fit.
15 minutes. We'll tell you whether this service is the right call for where you are — and if not, we'll name what is.
Book a 15-min call