Pillar guides
Long-form playbooks for D2C operators.
Reference content we hand to clients during onboarding. Every guide is senior-authored, reviewed, and written to be used on the job, not skimmed.
Guide
The Ultimate D2C Ecommerce SEO Guide for 2026
AI-first SEO for Shopify, WooCommerce, BigCommerce, and headless. AEO, GEO, product schema, technical performance, and E-E-A-T.
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Guide
Shopify Performance Playbook 2026: Core Web Vitals, Speed, and Revenue for DTC
A senior operator guide to Shopify speed in 2026. Cut LCP, fix INP, tame app bloat, and ship a 90-day roadmap that actually moves revenue and conversion.
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Guide
The Shopify CRO Playbook for D2C Brands (2026 Edition)
A senior operator's playbook for Shopify conversion rate optimization in 2026. PDP, collection, checkout, landing, mobile, testing discipline, and a 90-day roadmap.
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Shopify Migration Playbook 2026: Replatforming Without Losing Revenue
A US D2C operator's field guide to migrating from WooCommerce, Magento, BigCommerce, or Squarespace to Shopify in 2026 without torching organic traffic.
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Paid Ads Playbook 2026: Meta, Google, and TikTok for DTC at Scale
An operator guide to paid media for DTC in 2026. Blended MER, Advantage+ Shopping, PMax, TikTok Ads and Shop, creative testing, incrementality, and a 90-day plan.
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Programmatic SEO for DTC 2026: Template-Driven Pages That Actually Rank
How US D2C brands use programmatic SEO to ship hundreds of quality template pages that rank, convert, and survive the 2026 Google helpful content updates.
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Guide
The Klaviyo Retention Playbook for D2C Brands (2026 Edition)
A senior operator's playbook for Klaviyo retention in 2026. Segmentation, flows, SMS, subscription CRM, loyalty math, deliverability, and a 90-day ship plan.
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Guide
LTV Cohort Math Playbook 2026: The D2C Operator's Field Guide
A working field guide to LTV, CAC, cohort analysis, and predictive modeling for US D2C operators who need to allocate marketing spend with real math.
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Guide
Ecommerce Accessibility 2026: WCAG 2.2 AA, ADA Compliance, and Legal Exposure for DTC
A senior operator guide to ecommerce accessibility in 2026. WCAG 2.2 AA, ADA lawsuit trends, overlay myths, PDP and checkout specifics, and a 90-day remediation plan.
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Guide
The AEO and GEO Playbook for DTC Ecommerce (2026)
A senior operator's playbook for Answer Engine Optimization and Generative Engine Optimization. Get cited by ChatGPT, Perplexity, and Google AI for DTC growth.
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