Email + Lifecycle
Email and lifecycle marketing that makes a real 30 percent of your revenue.
We build Klaviyo flows, campaigns, and list-growth programs for boutique ecom brands. Shopify, WooCommerce, or BigCommerce. From welcome series to win-back, SMS to post-purchase, we own the lifecycle layer.
- 28% avg
- email contribution
- 6 flows
- live in month one
- Monthly
- campaign cadence
Why most ecom email programs leak revenue.
- Welcome flow sends one email and dies. Should be 5 to 7 emails across the first 21 days.
- No proper segmentation. Active buyers, lapsing buyers, and never-buyers all get the same campaigns.
- Abandoned cart flow sends once. The 3-email sequence recovers 2x to 3x the revenue.
- Post-purchase flow is missing entirely. That is where reviews, repeat, and referrals live.
What's included
What we actually do.
Klaviyo flow buildout
- Welcome series (5 to 7 emails over 21 days)
- Abandoned cart (3-email sequence with time-based urgency)
- Abandoned checkout (2-email, tighter timing)
- Browse abandonment, wishlist reminder, back in stock
- Post-purchase (thank you, review request, cross-sell, win-back)
- Sunset flow for dead subscribers (protects deliverability)
Campaigns and content calendar
- Monthly content calendar with 4 to 8 campaigns
- Product launches, promotions, storytelling, community
- Copy and design provided or briefed to your designer
- A/B testing subject lines and send times quarterly
- Holiday and seasonal calendar built 90 days out
Segmentation and personalization
- Active subscribers by revenue bucket
- Product category affinity segments
- Purchase recency + frequency segments (RFM)
- Geographic, device, signup source segments
- Dynamic product feeds in emails via Klaviyo catalog
SMS marketing
- Klaviyo SMS or Postscript depending on volume
- Integrated with email flows for cross-channel orchestration
- Compliance-first (TCPA, double opt-in where required)
- Kept deliberately lower volume than email so it stays welcome
List growth
- On-site popup strategy (email + SMS)
- Embedded signup forms tuned for conversion
- Exit-intent and scroll-triggered variants
- Quiz-driven email capture for high-ticket brands
- Clean list hygiene to keep deliverability strong
Deliverability and reporting
- SPF, DKIM, DMARC setup
- Domain warming for new sending domains
- Inbox placement monitoring via GlockApps
- Revenue attribution via Klaviyo + Shopify dashboards
- Monthly scorecard: flow revenue, campaign revenue, list growth, unsub rate
How we work
Our process.
- 01
Audit + foundation
Two weeks: audit existing flows, fix deliverability, rebuild welcome and abandoned cart. You see revenue impact within 30 days.
- 02
Expand the system
Weeks 3 to 8: remaining flows, segmentation, SMS integration, first campaign cycle.
- 03
Compound and refine
Ongoing: monthly campaigns, quarterly A/B tests, seasonal planning, new flows as new needs emerge.
Questions we hear most.
Klaviyo for any serious ecom brand. Omnisend is a decent cheaper alternative under $50K/yr in revenue. Mailchimp is not built for ecom and we would almost always migrate you off it.
20 to 30 percent for mature programs. Under 15 percent usually means flows are broken or segmentation is weak. Over 40 percent can mean you are over-discounting your list.
Yes. We design in Klaviyo templates or Figma depending on complexity. Our templates are mobile-first because 70 percent of email opens are on mobile.
Lower volume than email (2 to 4 per month max), tighter segmentation, always with real value. First message is immediate (welcome offer). After that, SMS only for time-sensitive drops, restocks, or abandoned cart.
Yes. Common split: your team handles brand voice and imagery, we handle flow logic, segmentation, deliverability, and the technical layer.
Related services
Let's see if we're a fit.
15 minutes. We'll tell you whether this service is the right call for where you are — and if not, we'll name what is.
Book a 15-min call