Build your 90-day recovery timeline.

Your 90-day plan

1. Days 1–7

   Stabilize

   • Retrieve inventory (if not already done)
   • Inventory everything in a simple spreadsheet (name, qty, cost)
   • Research 2-3 local markets for potential booth rental
   • Reserve Shopify Basic trial + domain
   • Post on Instagram + Facebook: 'Here's what happened, here's what's next'

2. Days 8–14

   Build

   • Install theme (free Dawn works fine) + configure branding
   • Upload first 20 products with real photos
   • Set up payments, tax, shipping in Shopify Admin
   • Add About, Contact, Privacy, Terms pages
   • Test checkout on mobile and desktop

3. Days 15–30

   Recover customers

   • DM or email everyone who ever gave you a business card or asked for one
   • Post in 2-3 local Facebook groups where it's welcome
   • Set up welcome email with 20% off first-order code
   • Refine product descriptions for your 10 bestsellers
   • Announce launch on every social channel you have

4. Days 31–60

   Grow

   • Focus on reactivating past customers
   • Send email #2 to your list: a story about one product
   • Ask 5 early customers for a Google or on-site review
   • Install a simple reviews app (Judge.me free tier)
   • Measure: compare this month's revenue to Painted Tree baseline

5. Days 61–90

   Stabilize and decide

   • Review 90-day revenue vs. pre-closure baseline
   • Double down on email list growth
   • Plan holiday season inventory now (it's closer than it feels)
   • If revenue is under 50% of baseline → call us; we'll audit what's working and what's not