Free tools

9 free tools for people who run a store.

No signup, no email wall, nothing stored on our side. These are the same checks and calculations we run at the start of a client engagement, made self-serve so you can run them yourself first.

Audits

Score what you already have

18 checks

Product page grader

Score a product page against the 18 checks we run before any CRO engagement. Tells you what to fix and in what order.

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15 points

Checkout friction audit

Fifteen points where DTC checkouts leak revenue, from field count to trust signals to payment method coverage.

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12 points

ADA quick scan

A twelve-point accessibility self-audit. Not a substitute for a full WCAG review, but it catches the issues that draw demand letters.

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Calculators

The maths behind the decision

Break-even math

ROAS calculator

Work out break-even ROAS from your margin, then see what a target return actually requires in ad efficiency.

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Blended view

MER calculator

Blended marketing efficiency ratio across every channel. The number platform ROAS keeps flattering.

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MDE + duration

A/B test sample size

How much traffic a test needs before the result means anything, given your baseline rate and the lift you want to detect.

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Annual cost

Channel cost calculator

What selling through someone else's channel costs annually in rent, fees and commission, against owning the storefront.

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Planners

Work out the route before you commit

Decision tree

Shopify or Etsy

Eight questions, then an honest recommendation. Sometimes the answer is Etsy, and it says so.

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90-day plan

90-day timeline builder

Builds a week-by-week launch plan from your catalogue size, technical comfort and target date.

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Ran the audit and want a second opinion?

Send us the score and the store. We'll reply within 48 hours with a written read on what to fix first, free.

Get a free audit or book a 30-min call