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ADA quick scan.

A 12-point self-audit covering the accessibility issues that show up in ecommerce demand letters most often. Yes/no answers, saved locally, with a letter grade at the end.

Self-assessment

Score: 0/100

0 of 12 answered

F
  1. 01All product and content images have descriptive alt text (and decorative images are marked as such).
  2. 02Body text meets WCAG AA color contrast (4.5:1 for normal text, 3:1 for large).
  3. 03The entire site is navigable by keyboard with no traps or hidden focus.
  4. 04A visible skip-to-content link appears as the first focusable element.
  5. 05Every form input has a programmatically associated label (not just a placeholder).
  6. 06Heading hierarchy is logical: one H1 per page, H2s in order, no skipped levels.
  7. 07No third-party accessibility overlay widget is relied on as the primary solution.
  8. 08Focus indicators are clearly visible on all interactive elements (not removed by CSS).
  9. 09Any product or marketing video has captions and a transcript where appropriate.
  10. 10Form error messages are programmatically associated with their fields and clearly worded.
  11. 11Custom UI (carousels, modals, dropdowns) uses correct ARIA roles and keyboard patterns.
  12. 12Navigation structure is consistent across pages and the active state is programmatically indicated.

How to use this

Walk the home page, a category page, a product page, and checkout. Pair the scan with a free tool like axe DevTools or Lighthouse's accessibility audit. The manual questions here cover gaps automated tools miss, especially keyboard traps and programmatic labeling.

If you are unsure on a question, answer no. A conservative scan is more useful than a generous one. Demand-letter lawyers are not generous.

How we score

Each question is equally weighted. Yes counts toward a 100 point total. 90 and up is an A, 75 to 89 is a B, 60 to 74 is a C, 40 to 59 is a D, below 40 is an F. Accessibility failures tend to cluster. A D on this scan usually means every page has multiple issues, not that one area is weak.

The scan is deliberately short. It is not a WCAG 2.2 conformance audit. Use it to decide whether you need a real audit next, and to make obvious fixes before that audit runs.

Limitations

A 12-point scan cannot replace a full manual audit or user testing with assistive technology. It will miss screen reader behavior, complex ARIA patterns, cognitive accessibility, and reduced-motion preferences.

Accessibility is not a one-time fix. Every theme update, new product template, or third-party app can reintroduce issues. Treat the scan as a monthly check, not a certification.

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