Shopify for boutique brands
Shopify stores built for boutique brands — not big retailers.
We specialize in boutique fashion, handmade goods, indie skincare, and craft sellers. $999 flat. Live in 7 days. Built for small brands, not big agencies.
- $999
- flat, one-time
- 7 days
- to live store
- 100%
- yours to own
Who we build for
This is for boutique sellers, not enterprise brands.
Boutique fashion
Moving from a marketplace or physical retail
You've been selling at a vendor market, pop-up, or curated retail space. You're ready to own your storefront and stop paying booth rent to a middleman.
Handmade goods
Etsy sellers ready to own their channel
You've built an Etsy presence but the fees, algorithm changes, and lack of customer ownership are holding you back. Your next step is a store you control.
Indie brand founder
First online store, done right
You have a product, a brand vision, and an Instagram following. You need a professional storefront without a $15,000 agency quote and a 3-month timeline.
Why boutique is different
Boutique brands aren't scaled-down versions of big retailers.
Most Shopify agencies are optimized for six-figure catalogs and enterprise budgets. Boutique brands have different constraints — and they require different solutions.
Product photography challenges
You don't have a studio. You have an iPhone and good light. We configure your theme for clean, natural photography — not polished campaign shots. Your aesthetic stays yours.
Small SKU count, high intent
You might have 10 to 50 products, not 500. That means every product page, every collection, and every hero image carries more weight. We treat the catalog like it matters — because for boutique brands, it does.
Brand story matters more than SEO infrastructure
Big retail sites win on keyword density and domain authority. Boutique brands win on connection. We build the brand story into the design from day one — About page, product copy, and homepage — not as an afterthought.
Pricing
Flat-rate packages. No surprise invoices.
One price, one timeline, everything scoped upfront. The Launch package at $999 covers the full setup for most boutique brands. Grow adds email, analytics, and automation; Full Ecosystem is a custom quote for a full brand build.
Launch
one-time · 7-day turnaround
Get online. Get selling. Seven days.
- Shopify Basic store setup (theme + config)
- Domain connection + professional email forwarding
- Up to 20 product listings uploaded
- Payments, tax, and shipping configured
- Contact, About, Privacy, Terms pages
- Mobile-optimized, fast-loading
- 1 round of revisions
- 30 days of post-launch support
Launch + Grow
one-time · 7-day turnaround
Everything in Launch, plus the infrastructure to grow.
- Everything in Launch
- Up to 50 product listings
- Email capture + 3-email welcome series
- On-page SEO (title tags, meta, schema)
- Google Analytics 4 + Meta Pixel installed
- Instagram Shop + Facebook Shop connected
- Blog setup with first post
- 2 revision rounds
- 60 days of post-launch support
Full Ecosystem
scoped after a 30-min call
A standalone brand, built around what you actually need.
- Everything in Launch + Grow
- Unlimited product listings
- Custom brand identity (logo, color system, 10-page brand guide)
- Full email automation (welcome, abandoned cart, post-purchase, win-back)
- Pinterest Business setup + 10 pins scheduled
- Basic paid ads account setup (Meta + Google)
- 90 days of post-launch support
- Optional: $97/mo managed care retainer
Boutique-specific questions
Questions we hear from boutique sellers.
Yes — and here's why product count is the wrong question. The value of your own store isn't in the number of SKUs. It's in owning your customer channel. With 10 strong products and a direct store, you own every customer email, every repeat sale, and every future product launch. Etsy or a marketplace keeps those customers for themselves. A small catalog on a store you own is worth more than a large catalog on someone else's platform.
Shopify was built for exactly this. Handmade and small-batch goods are among the strongest performers on Shopify because buyers are looking for connection, not commodity pricing. Etsy is where buyers discover handmade goods. Shopify is where you build the brand relationship that keeps them coming back.
The honest comparison: Etsy charges $0.20 per listing + 6.5% per transaction + payment processing fees. Shopify charges $39/month flat with no per-sale commission when you use Shopify Payments. Once you pass roughly $1,350/month in sales, Shopify is cheaper. Below that, we still recommend it for ownership reasons — but Etsy can run as a discovery layer at the same time.
Yes. We use your brand colors, fonts, and visual references as the starting point for your theme configuration. Before we build, we ask you to share 5-10 reference images — your Instagram feed, mood boards, any visual identity work you already have. The goal is a store that looks like an extension of your existing brand, not a generic template.
Completely fine — and honestly, a smart move for most boutique brands in their first year. Etsy brings discovery traffic. Your Shopify store captures the relationship. With inventory sync (available via apps like Trunk or LitCommerce), you manage stock in one place and sell on both. We can set this up for you as part of the build or document how to do it yourself after launch.
Ready to own your storefront?
30 minutes on a call is all it takes to figure out whether we're the right fit. We'll tell you honestly if a Shopify store makes sense for where you are right now.